Clarity Research provides a vast array of analytical capabilities including those listed here.

Adaptive Conjoint Analysis

We conduct product and service design studies using Sawtooth's ACA software on our hand-held, pen-based computers. Respondents can move around to view stimuli (e.g., getting in and out of vehicles) while completing the interview. Along with an in-depth analysis, a market simulator is available for generating "what-if" scenarios.

Full Profile Conjoint Analysis

We conduct full profile conjoint studies online, using our hand-held computers or with paper and pencil. This technique is useful for component pricing studies such as vehicle option packages or cellular phone communication features. A market simulator can also be provided as a deliverable with this technique.

Discrete Choice (Choice-Based Conjoint) Analysis

We conduct more discrete choice studies than any other form of conjoint design. We use it for pricing research, and for product and service development. As with the other forms of conjoint, one deliverable is a market simulator.

Multivariate Analysis

• Regression
• ANOVA
• Factor analysis
• Cluster analysis
• Discriminant analysis
• Multidimensional scaling

Perceptual Mapping

• Discriminant vector maps
• MDS vector maps
• Biplots
• Correspondence maps
• Quadrant charts