Copyright 2011 Clarity Research, LLC | All Rights Reserved.
Each principal of Clarity Research has over 25 years of experience in the automotive marketing research industry. It is one of the two major
industries we specialize in. Here are a few of the areas in which we excel...
The two principals of Clarity Research have conducted over 200 car clinics in the United States, plus a small handful in Europe and Latin
America. Car clinics are an effective automotive marketing research tool for new product development and feedback. Click on the link above
to see more.
We design and execute drive studies on both open roads and closed courses such as stadium parking lots, race tracks and skid pads. While
you may prefer the "realism" of actual on-road driving for your study participants, you may be surprised to learn that closed-course drives
offer numerous advantages. Drive studies provide automotive marketing research feedback related to comfort, ride and handling, and
powertrain issues. Let us share our design expertise with you.
Auto Show Research
We have conducted auto show research throughout the United States at the largest and some of the smallest shows around. Auto shows
are great resources for automotive marketing research feedback. They are also useful for finding near-term purchase intenders as well as
for getting feedback on display designs and the overall show itself. Our clients include manufacturers, Tier-1 and Tier-2 suppliers and show
Clarity designs and hosts numerous online surveys every year. Topics include new product development, pricing research, styling studies,
customer satisfaction, early buyer studies and numerous other aspects of automotive marketing research. We can use your customer email
addresses, and we also partner with key panel providers to identify hard-to-find competitive owners. We also often draw national or
localized random samples of specific vehicle owners without using panels at all, providing a more representative respondent mix. Ask us
how we do it.
Mail & Phone Studies
We continue to conduct major mail and phone studies for our automotive clients too. These include custom ad hoc studies as well as
tracking studies of our clients' customers. These are always useful and cost effective tools for automotive marketing research feedback.
AUTOMOTIVE MARKETING RESEARCH...