Copyright 2011 Clarity Research, LLC | All Rights Reserved.
Clarity Research is heavily immersed in the powersports industry, conducting a wide array of powersports marketing research projects
including customer satisfaction and profile surveys, clinics, ride studies, focus groups, in-home visits, vendor-display events, enthusiast
events and race events. We also develop, maintain and host proprietary online panels for key powersports clients. Our powersports
marketing research focuses on motorcycles, ATVs, side-by-side UTVs and scooters.
Powersports products we work extensively with...
Motorcycles
We have done extensive work in the motorcycle industry, conducting numerous motorcycle marketing research projects such as clinics and ride studies. We also attend lots of events like Bike Week in Daytona, Americade, Wing Ding, the Laughlin River Run, and many others where we collect motorcycle marketing research among owners. We can be found at many of the IMS motorcycle shows throughout the season. We have great experience working with touring bikes, cruisers, sport bikes, sport touring bikes, dual purpose bikes, standard bikes, enduro and motocross bikes. We understand the language of motorcycles and motorcyclists. Motorcycle marketing research is a key aspect of the work we do.
All Terrain Vehicles (ATVs)
As with motorcycles, we have conducted many studies with multipurpose and sport ATVs. In the powersports marketing research realm, ATV research is a key area of expertise.
Side-by-Side Utility Vehicles (UTVs)
The side-by-side utility vehicle segment has been growing rapidly in a period of overall powersports market decline. In the past few years our powersports marketing research focus has dramatically increased in this segment. We have conducted many product design research clinics on these models and are very familiar with them.
Scooters
Scooters were the first two-wheel products to experience a positive turnaround in sales. We have conducted both static clinics and ride studies with these products. Our relationship with the Motorcycle Safety Foundation allows us to design and execute ride projects with relatively inexperienced riders. This is another area of rapidly increasing powersports marketing research.
Personal Watercraft (PWCs)
Although this market has slowed down quite a bit over the past few years, we have conducted many design clinics in the past.
Powersports products we work extensively with...
Motorcycles
We have done extensive work in the motorcycle industry, conducting numerous motorcycle marketing research projects such as clinics and ride studies. We also attend lots of events like Bike Week in Daytona, Americade, Wing Ding, the Laughlin River Run, and many others where we collect motorcycle marketing research among owners. We can be found at many of the IMS motorcycle shows throughout the season. We have great experience working with touring bikes, cruisers, sport bikes, sport touring bikes, dual purpose bikes, standard bikes, enduro and motocross bikes. We understand the language of motorcycles and motorcyclists. Motorcycle marketing research is a key aspect of the work we do.
All Terrain Vehicles (ATVs)
As with motorcycles, we have conducted many studies with multipurpose and sport ATVs. In the powersports marketing research realm, ATV research is a key area of expertise.
Side-by-Side Utility Vehicles (UTVs)
The side-by-side utility vehicle segment has been growing rapidly in a period of overall powersports market decline. In the past few years our powersports marketing research focus has dramatically increased in this segment. We have conducted many product design research clinics on these models and are very familiar with them.
Scooters
Scooters were the first two-wheel products to experience a positive turnaround in sales. We have conducted both static clinics and ride studies with these products. Our relationship with the Motorcycle Safety Foundation allows us to design and execute ride projects with relatively inexperienced riders. This is another area of rapidly increasing powersports marketing research.
Personal Watercraft (PWCs)
Although this market has slowed down quite a bit over the past few years, we have conducted many design clinics in the past.
POWERSPORTS MARKETING RESEARCH...